Clay – The Camden Assembly, London, UK (29th October 2017)

Leeds four-piece electro-pop rock band Clay were in London to finish their string of dates from the current UK tour.

The Fin. opened the night, showing off their evident talent and indulgent melodies. All the way from Japan, the band caught the attention of the audience, with many members immediately searching them on the internet after the set. Second support Vanguards did not fail to warm up the crowd with more upbeat rock pop melodies and their relatable lyrics apparent in ‘Rosie & The Blackheart’.

Opening with ‘Stay Calm!’, Clay immediately brought infectious synth-pop melodies exploding into the tiny venue situated within the heart of Camden. With a natural stage presence and ability to engage and entertain the crowd, the audience were challenged to dance and sing along, of which they immediately accepted.

The band’s newest release, ‘America’ with its blissfully honest lyrics and smooth beat is a great example of Clay’s sonically unique style; a combination of catchy choruses and electronic riffs which make you want to listen to each song over and over.

As the set continued, the band maintained their unique energy whilst onstage. Roaring through fan favourites ‘Sun Dance’ and ‘Saint’, underlying electronic beat and synth vocals shone through to enrapture the excitement brewing within the room. ‘Cream’, one of the first songs released by the band takes the pace down a little, drifting the audience through an infectious vocal and dreamy guitar riffs.

Finishing on ‘6AM’, Clay leaves their fans eager for more, a quiet buzz is left in the room as they slowly filter out of the venue. With so much positive energy resonating, it is clear how much potential Clay have as a band, for it will not be much longer until they are touring much in larger venues across the country due to their fast growing fan base.