Spending most of their existence shrouded in mystery, London art collective Last Night in Paris have finally emerged from the shadows to unveil their hotly anticipated ‘Pure EP’.
Since revealing the artwork for ‘Pure’ over two years ago, the LNIP camp have kept quiet – sporadically drip-feeding fans a variety of content. This included a ground-breaking collaboration with Swiss filmmaker Karim Huu Do – culminating in a striking 10 minute long visual that is nothing short of a spectacle. Alongside sparking intrigue around this enigmatic group of individuals; it also created a great deal of anticipation toward the EP’s release.
Whilst sticking to the tried and tested formula of hard-hitting 808s, moody synth pads and heavy auto tune; ‘Pure’ showcases a refined British interpretation of American hip-hop. The instrumentals are refreshingly simple and vocals are spat with a quiet-confidence – serving as an eerily fitting soundtrack to your foggy January commute.
‘Firedance’ leads with flamenco-esq guitar leads, backed with a thundering bassline. ‘Forest’ on the other hand re-interprets everyone’s favourite strip club anthem, Ginuwine’s ‘Pony’, for the hook – merging west-coast style synth melodies with a sharp, trap influenced rhythm section.
The record’s drawn-out tease phase did a stellar job of building a great deal of momentum behind the release. Almost in the same vein as Drake with ‘Views’; we always knew Pure was on the horizon, we just didn’t know when we’d see it.
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Whilst a perfectly enjoyable display of LNIP’s brand of ‘Cloud Rap’, ‘Pure’ does little to push the boundaries. This makes for a brief listen that sadly lacks the depth and creativity we’ve seen from them in the past.
The E.P’s tracks aren’t of the same calibre as Soundcloud loosies such as ‘Missed Calls/Teenage Dirtbag’, ‘Pure’ (which confusingly doesn’t appear on the EP) and ‘Close To You’ – all of which are far superior in terms of lyrical potency, melody and production.
There’s no doubt that the tracks on ‘Pure’ will get the clubs poppin’ and satisfy the wide majority of hip hop heads. It’s just that Last Night In Paris are so synonymous with pushing things forwards, that even staying put feels like a step backwards for this uber-talented collective.
‘Pure’ is out now via Universal Music LLC