This Travis Scott article was written by Tyrone Goulding, a GIGsoup contributor
The cult following which Travis Scott has gained from his up-tempo, high octane shows is undeniable. The ghetto gothic protégé of the self-proclaimed “messiah of rap“ Kanye West seamlessly displays his raw, anarchic style of rap on his sophomore album ‘Rodeo.’ This, the follow up to mixtapes ‘Owl Pharaoh’ and ‘Days Before Rodeo,’ is his first official album on a major label.
Luckily for Scott fans, mainstream recognition and backing hasn’t censored his lyrical content in any way, if anything, it’s provided him with a platform to unleash his dark, twisted drug fuelled musings on to the masses.
The album boasts 15 tracks, which these days is around the average. Opening with a monologue by Atlanta rapper T.I in which he describes Scott as “a young rebel against the system, refusing to conform or comply to the ways of the authorities” amongst other things. However it’s this statement in particular which is seemingly the epitome of what Scott aka La Flame represents.
Picking up where he left us on ‘Days Before Rodeo,’ Travis shines on tracks such as ‘Oh My Dis Side’ with Quavo. The back to back rapping on this track makes it easily one of the highlights of the album. The amount of features is very heavy throughout this project, with appearances from 2 Chainz, Quavo (Migos), Chief Keef, and Sway Lee, all of whom feature on the majority of rap songs circulating the charts.
Surprisingly there are also features from Toro y Moi and, even more bizarrely, Justin Bieber, who you would think being possibly the biggest mainstream popstar would be the antipathy of what Travis Scott represents. However in typical Scott fashion he clearly does whatever he feels is right for him.
With numerous key moments, the album takes you on a syrup infused journey of melodic hooks and heavy base which, despite his music harnessing the ability to create many a mosh pit, shows us that he is still heavily influenced by the Houston rap scene. With Scott receiving production credits on songs such as ‘Apple Pie’ and the pleasantly titled ‘Piss On Your Grave,’ it shows us that he still has the ability to produce great tracks.
Stand out tracks include single ‘3500,’ ‘Oh My Dis Side,’ and ‘Piss On Your Grave,’ which all contribute to a very good first album. Lyrically Scott is not the best rapper, but it is his innate ability to use auto tune on the majority of his tracks without sounding pop or “soft” such as T Pain. He somehow manages to remain in his dark, grungy musical pocket filled with teenage angst and anarchy which he has made his signature sound.
La Flame is evidently fulfilling his potential, in ‘Rodeo’ he has created a very strong project, the only downside that could be argued is that his album sounds quite familiar in the sense that it is almost compilation of sounds from every Kanye album released. But is that even a downside? Time will tell.
Travis Scott ‘Rodeo’ is out now on Epic Records