“I got it all, wanna get some?” Philadelphia-born Santigold beckons in ‘Big Boss Big Time Business’, the second track to her third new album ‘99 cents’. The 12-track piece is packed with trumpeting, tooting joy. If you want lots of fun noise, then this is for you.
‘99 cents’ kicks off with ‘Can’t Get Enough of Myself’ featuring B.C. It’s pop calypso. A flute sails in mid-way. It’s a song dedicated to true self-love. You can even indulge in how you look in the accompanying music video: https://cantgetenoughofmyself.webcam/.
It’s been a busy year for Santigold, including the birth of her daughter. She told Pitchfork that she “just wanted to have a fun time” and make the album ’99 cents’. Santigold has worked with a variety of impressive producers on this album, including Rostam Batmanglij (Vampire Weekend), Dave Sitek (TV On The Radio) and John Hill – with each song seeming to contain it’s own unique twist.
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Tracks like ‘Boss Big Time Business’ and ‘Banshee’ are marching in rhythm. The pace slows on other tracks including ‘Chasing Shadows’, almost echoing the soft beats in Santigold’s chart-topping ‘Disparate Youth’. The simplistic reggae chords add consistency.
Elements of high-school hip-hop (think OutKast) crop up in tracks like ‘Who Be Lovin Me’, featuring ILoveMakonnen. Whilst other tracks continue with more elongated beats per minute, like ‘Who I Thought You Were’. It’s slightly reminiscent of Bruce Springsteen’s ‘Born in the USA’, just with much cooler lyrics like “I tell you better watch it walkin’ a thin line”.
This is a pop album and was released in the traditional music business manner of several single releases, then the album release, alongside some music videos – no sudden, sneaky release on a social media channel. As the album cover depicts, this is a busy album, and perhaps not as well grafted as Santigold’s eponymous debut album in 2008, but the album is certainly fun, which at the end of the day can’t be a bad thing.
‘99 Cents’ was released on 26th February 2016 via Atlantic Records.
This Santigold article was written by Fina Charleson, a GIGsoup contributor