The power of Tik Tok today is fascinating for the music industry. If an artist’s song (old or new) becomes associated with a “dance” or “challenge”, they can almost guarantee their song will appear on, or even climb up, some music charts.
Both relatively new artists; Hip Hop’s Saweetie and R&B’s Doja Cat found huge success in 2020 thanks to their talent, but even they wouldn’t be able to deny the boost their records got thanks to the video-making app. The former’s single “Tap In” peaked at number 20 on the US Billboard hot 100 chart, whilst Doja Cat’s hit “Say So” peaked at number 2, with the song’s remix featuring Nicki Minaj reaching the number 1 spot on the prestigious chart. The remix did not just mark Doja Cat’s first number 1 but also Hip Hop veteran Minaj’s first number 1 on the US Billboard hot 100. Doja Cat is now nominated for a Grammy in the Best New Artist category and she is one of the favourites to win the coveted award.
In view of her upcoming debut studio album “Pretty Bitch Music”, Saweetie dropped the song “Best Friend” featuring Doja cat, along with the video on January 8. So far, the video has amassed more than 16 millions views on Youtube and counting.
The video, directed by multiple MTV VMA winner Dave Meyers, starts off with the two ladies lounging by the pool when a man played by former vine star King Bach (who seems to always manage to insert himself in random pop culture moments), begins flirting with them. They quickly dismiss him and embark on a fun “besties” night out. The ladies celebrate their friendship and hop into a bejewelled Tesla, before continuing on to a strip club and a slumber party. At the end they take off their clothes to go skinny dipping (their private parts are pixellated of course).
Saweetie mentioned she wanted to highlight the importance of women being friends and hyping each other up. In a recent interview she said the song is about: “The sacrifices you make, what you would do for your girl, hyping your girl up and complementing her.”
The hook goes:
That my best friend, she a real bad bitch. Got her own money, she don’t need no n**. On the dance floor, she had two, three drinks. Now she twerkin’, she throw it out and come back in. That’s my best friend, she a real bad bitch. Drive her own car, she don’t need no lift. In the strip club, know my girl gon’ tip. Now she twerkin’, she throw it out and come back in. Beep beep, is that my bestie in a Tessie? Fresh blow out, skin on tan, ooh, she ready.
The song is sure to delight many “besties” on Tik Tok all around the world.
Saweetie’s “Pretty Bitch Music” project is clearly in full swing. The album is expected to drop within the year and will feature “Best Friend” with Doja Cat, as well as singles “Tap in” and “Back to the Streets” with Jhené Aiko.