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Sam Franklin playfully captures the capitalistic setbacks of today’s society in his new track ‘NSF’

Texas-based and global-minded indie rock artist Sam Franklin has always been enchanted by the sonic possibilities at the ends of his fingertips. ‘NSF’, the lead single from his second EP Strange Times finds joy beyond materialistic means.

With energetic drums, a grounding bassline and shimmering electronics, “NSF” playfully captures the capitalistic setbacks of today’s society. Drawing inspiration from current pop artists as well as classic rock bands such as Guns N’ Roses, Sam’s passion for his craft is brought to life through the intricate productions and soaring guitar solos – a glittering pastiche of his early musical influences.

“‘NSF’ is about escaping the trap of capitalism, in thinking that money will solve all your problems or bring happiness”, Sam explains. “It’s easy to see someone who is young, rich, successful, and attractive and to envy them so much that you become unhappy with your own life. Ultimately, even if you’re not sure how you’re gonna pay your bills, you can still find happiness. If you believe that things will get better, they just might.” 

Generating over 3.5 million streams on previous releases, Sam has taken the time to create the perfect sound on his appropriately named EP, Strange Times. The project focuses on keeping your head up and overcoming trials, whether it be money issues, bad relationships, or depression. Co-produced by Daniel Ahmed and mastered by Vlado Meller, Strange Times is a bold statement from an artist on the rise.

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