Emerging on the scene as a member of a multi-talented family would appear to bring the utmost pressure along with it, but it is no sweat for RAZÉ. As the youngest sibling of New Zealand’s infamous Williams family, she is here to prove why she is the one who is about to change the game.
Her debut offering of the year, ‘Do Me One’ is a slick, sultry track that showcases her stunning vocals and abundance of raw talent. With a beaming capacity to genre blend, the singer-songwriter takes inspiration from 90’s hip-hop, laid-back R&B and modern electronica to forge the syncopated melody of the song, which is both dynamic and daring. With a verse from fellow Kiwi rapper Omega Levine, the single is a shining example of RAZÉ’s artistry, and proof that she is one of the most exciting new artists on the scene. The accompanying music video oozes cool, as RAZÉ and Omega play out a high school romance narrative that exhibits her electrifying live performance skills, as she pops and locks perfectly in time with the beat. Expanding on the lyrical influence behind the song, RAZÉ quotes “With the song “Do Me One” the inspiration came from an experience anyone can have by meeting somebody at a bar or anywhere, eventually building up a desire to talk to them and leading it to maybe a One Night Stand or even one kiss. My aim was to keep my Hip-Hop routes with that Old-School feel and with those RnB vocals to give that sultry yet intimate feel.”
A refreshing burst of energy on the scene, ‘Do Me One’ is infectious and fun, and puts RAZÉ at the top of the one to watch list this year.