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Nolan Gross releases Action Figures

US retro-pop star drops smart visual for new single

Alt-pop artist Nolan Gross released his debut album The Path To Forever via The Orchard at the tail end of February, racking up over 1.5 million views since its release. Nolan has now shared the alt-pop ballad “Action Figures,” available to stream across all digital platforms.

“This is a song about falling in love with someone that you know you’re going to be with. You know it’s the one and you’re calling it from the beginning,” Nolan said.

The 11-track album is a collection of pop songs with dark undertones of mingling positive and tragic elements including various emotional dissonances that animate Nolan’s exploration of relationships, isolation, and personal limitations. Nolan’s latest track, “Action Figures” follows his self-directed music videos for “12 In The Neck” and “Night Drive”.

Discussing the video, Nolan explains:

“This video was made in 1 night with my co-director and videographer, Neal Jolly. We wanted to create a visual for this song that was simple, but also visually stunning. We brought out a mirror to the beach and filmed most of the video off of the mirror. We did this because it gave an effect that felt a little more personal. I’m talking to the mirror, but in reality, it’s like I’m talking to the person who the song is about. Some may not catch it, but it was just a little touch that we wanted to add. We edited this video that same night and shot another music video the next day. This was one of my favorite videos to edit. I hope you enjoy it!”

Nolan has known he wanted to be a rockstar since an early age. As an early high school graduate, he chose to use his time to pursue his passions in fashion, music, acting and creating. He has used what he has learned from the years of creative trial to create and improve the visuals in his self-directed music videos, which has accrued over 675,000 views, as well as his lyrics and his sound sonically. The Path To Forever is just a taste of things to come from the multi-hyphenate, with Nolan finding a certain freedom in embracing his instincts.

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