Breezy, bright and bouncy, single “Alaska” by Little Hurt (aka Colin Dieden – ex singer/guitarist of The Mowglis) has broken into the Top 40 at Alternative Radio. An instant Alt.Pop classic, the song is streaming 150,000 times per week combined across all major platforms with more than 2.2 million streams to date. Buoyed by a featured slot on the “Now That’s What I Call Music! 74” compilation as a “What’s Next’ artist, the song continues to grow with old and new fans alike.
Speaking to the inspiration for the song, Dieden says: ‘Alaska’ was the second song I wrote after starting Little Hurt. It came from a deep desire to separate myself from some aspects of my past that I found painful. That feeling of wanting to throw away everything you’ve ever known and start again”.
He continues “The concept first came to me while eating in San Francisco (as mentioned in the song) surrounded by friends, and realizing how alone I felt. I set that against some music that feels a bit happy because, well, that makes it all a lot more fun for everyone else!”
As Little Hurt, Dieden adroitly handles tougher emotional topics by setting them to an Alt.Pop backdrop. On “Alaska” he uses handclaps, Latin-inspired horns, bombastic bass, and shimmering guitars before the admission, “I think I’ll dye my hair and move to Alaska—last couple of months have been kind of a disaster.”
“Alaska” is part of an upcoming EP to be released early in 2021, and is the follow-on track for “Better Drugs” which received airplay on Alternative radio at KRBZ (Kansas City), KVIL (Dallas), KRAT (Reno), KXNA (Fayetteville) and Music Choice: Alternative, among others. “Better Drugs” found success on all streaming services, passing the 400,000 streams mark..
Little Hurt plans to start touring to support the music once it’s safe to do so again, with 2nd quarter 2021 dates now being explored. Showing wisdom beyond his years, Dieden finishes by adding: “When you hear this music, I want you to feel like you’re not the only crazy person in the world. It’s normal to go through anxiety and depression, especially during these chaotic times. I want to let everyone know they’re not alone. We’re all a Little Hurt, and it’s okay.”