The British-Asian artist’s track opens up some really important conversations about what members in the queer community encounter, with Seeva merging his own experiences of being fetishized as a South Asian man in the queer community with a tale of undying love.
In his own words: “As a queer South Asian man, the word ‘princess’ has been directed at me throughout my life in a negative way, as though being more effeminate is ‘less than’ the masculinity that society might want men to portray. I wanted to balance the masculine and feminine sides of me in ‘Princess’, singing low in my voice through most of the song but reclaiming the word princess as a term of endearment.”
Seeva’s seen some key tastemaker support build this year from Beats 1 Radio, BBC Introducing, BBC Radio 6, Soho Radio and Hoxton Radio plus a coveted spot on Spotify’s New Music Friday UK playlist. He’s also been making a name for himself with credits for the likes of Lily Moore and Matt Taylor, alongside continued vital support from established British producers behind the likes of Dua Lipa, Tom Walker and Mabel plus a festival performance at Brighton Pride.