2U4U-PRESS-1_-JOEL-HARLEY-ERNEST

Joel Harley Ernest

2U4U return with new single ‘Oh My God!’

After a two-year hiatus, hip-hop trio 2U4U have returned with their new single “Oh My God!”

A refreshingly modern UK hip-hop interpretation with clear US influences, “Oh My God!” pays homage to elemental hip-hop whilst staying true to universal musicality. The song interpolates A Tribe Called Quest’s classic featuring Busta Rhymes whilst producing a fresh, hard-hitting and lyrically modern cut. Producer ATMA draws on his long-standing musical influences, blending sonically superb synths with vocal chops and crisp drums. His production perfectly complements MC My Rugema’s lyrical performance, which forgoes his usual autobiographical style for a more essential hip-hop flow, with clever wordplay, memorable one-liners and a rugged vocal intensity.

The Rugby-based collective’s 2018 EP “BUTTER” piqued the interest of music industry tastemakers and fans alike before the collective took a step back from releasing music to get inspired and focus on their live show for 2019.  In September 2019, 2U4U’s song “Kings of Africa (Tell Me)” was featured in Episode 2 of Netflix series TOP BOY Season 3 as executive produced by Drake and LeBron James, adding to their growing list of supporters that includes Phil Taggart (BBC Radio 1), Jamz Supernova (BBC Radio 1/1xtra), gal-dem on Reprezent Radio, XL Play (from XL Recordings), Dazed, Complex, Afropunk and more.

During lockdown, 2U4U spent their time working on new music, releasing freestyles and were co-signed by Kojey Radical as part of his #ImSoImSoProud Challenge, and Frankie Stew & Harvey Gunn for their #DreamFactoryChallenge, which also prompted support from Loyle Carner.

“Oh My God!” has been mixed by David Kennedy and mastered by Bob Power, Grammy Award-winning engineers both known for working on classic albums including D’Angelo’s “Brown Sugar” and A Tribe Called Quest’s “The Love Movement” and “We Got it From Here…” respectively.

“Oh My God!” encapsulates decades of rap in its purest, most potent form – in a matter of minutes.

You can find more information about 2U4U at...

Want the latest music news, opinions and reviews?Subscribe to the GIGsoup newsletter today

Explore the latest music from the comfort of your own inbox