A refreshingly modern UK hip-hop interpretation with clear US influences, “Oh My God!” pays homage to elemental hip-hop whilst staying true to universal musicality. The song interpolates A Tribe Called Quest’s classic featuring Busta Rhymes whilst producing a fresh, hard-hitting and lyrically modern cut. Producer ATMA draws on his long-standing musical influences, blending sonically superb synths with vocal chops and crisp drums. His production perfectly complements MC My Rugema’s lyrical performance, which forgoes his usual autobiographical style for a more essential hip-hop flow, with clever wordplay, memorable one-liners and a rugged vocal intensity.
The Rugby-based collective’s 2018 EP “BUTTER” piqued the interest of music industry tastemakers and fans alike before the collective took a step back from releasing music to get inspired and focus on their live show for 2019. In September 2019, 2U4U’s song “Kings of Africa (Tell Me)” was featured in Episode 2 of Netflix series TOP BOY Season 3 as executive produced by Drake and LeBron James, adding to their growing list of supporters that includes Phil Taggart (BBC Radio 1), Jamz Supernova (BBC Radio 1/1xtra), gal-dem on Reprezent Radio, XL Play (from XL Recordings), Dazed, Complex, Afropunk and more.
During lockdown, 2U4U spent their time working on new music, releasing freestyles and were co-signed by Kojey Radical as part of his #ImSoImSoProud Challenge, and Frankie Stew & Harvey Gunn for their #DreamFactoryChallenge, which also prompted support from Loyle Carner.
“Oh My God!” has been mixed by David Kennedy and mastered by Bob Power, Grammy Award-winning engineers both known for working on classic albums including D’Angelo’s “Brown Sugar” and A Tribe Called Quest’s “The Love Movement” and “We Got it From Here…” respectively.
“Oh My God!” encapsulates decades of rap in its purest, most potent form – in a matter of minutes.