At the start of 2014 EMAreleased new material in the form of track ‘Satellites’ (click HERE to see original article) and today she reveals the second single ‘So Blonde‘ from new album ‘The Future’s Void’, which comes out on April 7ththrough City Slang. The video can be seen in all its glory, above.
The video was directed by director & XBXRX band member Vice Cooler, with contributions from Molly Soda.
“The smiling blonde white woman is the most exploited image in the world” said Erika M Anderson when asked to explain the new track & video. “How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness? At what point do tits become simply bits? And who owns the sparkly dolphin anyway?” With this in mind, Erika, Vice & Molly set about creating a video that merges reality with the hyper-real version we see online.
“Venice has always been one of my favourite spots in the world; a magical place where no matter how much these rich assholes try to clean it up and present it as something it is not, it’s still this trashy beach landscape” explains Cooler.
“In this part of California culture, real life and cartoons are a very blurry line. Luckily EMA presented an idea where we could run wild with this; making this whole video full with deep/shallow commentary on the obsessive and weird culture that we are a part of.”