Hailing from the Motor City, the original super sonic groove rockers, The Lows, are single handedly bringing back the classic Detroit Rock & Roll sound to the limelight with a new video on September 27, 2019 for their highly acclaimed track, “Love Xtinction” (Official Video) – The Lows.
Angelo Coppola (Founder/Lead Vocals/Guitar), describes The Lows first official music video, “we set up in the round at legendary Pearl Sound Studios (Asking Alexandria, Eminem, Filter) and did most of the shooting from inside our circle in order to literally give the viewer an insider’s close-up look at the band”.
The video also captures the human elements of the band during the recording process, as we see Angelo, Nick Behnan & Brandon McNall (guitars), Wolf (bass), Duane Hewins (drums) interact with each other, as well as their Grammy Award winning Producer/Engineer Chuck Alkazian (Pop Evil, Soundgarden, Tantric) and owner of Pearl Sound Studios. Coppola also says, “we wanted to keep the video fun and lighthearted as the song is sort of a tongue-in-cheek comparison of how love is becoming like an endangered species”.
Quote from band
“We thought it would be great to bring viewers into the studio where we actually recorded the song at, Pearl Sound Studios. It really is a magical place. So many legendary artists have recorded there. So we shot some video of us performing the song together in the huge ambient drum room to capture the energy we bring to the stage and mixed in various shots of the band during the actual recording process. We wanted to have a playful mood to the video to translate how much fun we have together when we perform and record.”