London singer-songwriter Cassa Jackson, is the perfect storm of fierce work ethic and undeniable musical talent.
Music has been a part of Cassa’s life since her days at school, where she wrote her first song, taking her to the final of the Song Academy, songwriter of the year awards. She was soon spotted by Jo Garofalo and asked to perform as a guest solo artist at Wembley Arena for the ‘Voice in a Million’ charity event in 2017.
It wasn’t long before she burst onto the scene with her debut single ‘Prisoner’. She then continued to build her online following with a series of covers on streaming platforms, including her unique interpretations of Ariana Grande, Rita Ora and Zara Larsson to name a few. Her tracks have now picked up over 800k streams on Spotify, helping to build a fanbase for her original work across the globe.
Her new single ‘Wild West’ is takes a first hand look at the issues surrounding social media in 2019. On the new track she states
Wild West’ is a lament for the girl I used to be before I had the pressure of social media. Instagram is a highlight reel that doesn’t reflect reality and we will never find happiness if we are constantly comparing our lives to an idealised version of beauty that we see online. People can’t even match their own social media portrayals as everyone posts exaggerated versions of their own lives omitting any low points. I think the immense rise in mental health issues must be, at least in part, due to this tendency of social media to reflect a perfect version of an imperfect world.