Canadian Musician Rich Aucoin is calling all to action in his recently released ‘How It Breaks.’ The single, which was released via Haven Sounds, also has an accompanying video that was released by PopMatters. The song successfully links his lyrics, which tackle subjects of patterns of inherent corruption among those in power, all while referencing several of the iconic protest songs of the past. But ‘How It Breaks’ serves as a call to action on how these eternal patterns can be shifted and changed. 

Rich says, “After listening to David Bowie’s Young Americans, I got into the idea about referencing a song which is also referencing a song as that song’s bridge references The Beatles’ A Day In The Life.” The song references Aretha Franklin, Rage Against The Machine, Funkadelic, Rolling Stones, and the production of Rihanna. “I thought this would be a great track to re-purpose the beat from Umbrella as I weaved other ideas of the familiar. I was thinking about the connection between the past and present on this song. I thought the referential spirit would be an interesting thing to play off while attempting to write a protest song in the lineage of protest songs.” 

The creation process and ingenuity that Aucoin took on this track is wildly impressive. The creativity only started with these song references. Bringing the song to life through video, the indie-artist scoured over hundreds of news clips with current and past footage to help express his ideas.

 “I wanted to create a link between the protesting of the present and the past. The idea was to demonstrate that the protests happening now that one can still choose to get involved with or not will be what future generations look back on the same way we revere the importance of protests of the past. The protests of today are making history and will be remembered; already, the Women’s March has aged with the understanding that it is amongst the greatest protests. I hoped that watching the video, someone may feel inspired to join in the next time a call for action is made.” Aucoin says. 

Combined with Rich Aucoin’s always impressive vocals ‘How It Breaks’ includes an All-Star vocal cast comprising of Kyla Charter (Patrick Watson/July Talk), Simone Denny (Love Inc.), James Baley

(U.S. Girls), Maylee Todd and Tarik Henry. All of which teamed up and recorded at Toronto’s, Taurus by Thomas D’arcy (TWRP/Yukon Blonde.)

Rich Aucoin has been making a name for himself since the late 2000s, and his work has seen him in discussion for Canada’s Polaris Music Prize on two previous albums. Creating in multiple mediums, he has also seen his work win the Prism Award for his work on the ‘Brian Wilson is video. If you have the opportunity to see Aucoin live, it is something you won’t want to miss. The highly creative being incorporates and writes his albums to sync with old movies similar to only Pink Floyd’s Dark Side of the Moon with The Wizard of Oz. His energetic and interactive shows have seen him performing all over North and South America, Europe and Australia at festivals including

Osheaga, The Great Escape, Les Eurockéennes, Berlin Music Festival, Art Basel Miami, Luminato Art Festival, Iceland Airwaves, SXSW, Pop Montreal, and more.

Listen to ‘How It Breaks’ out everywhere now –

Keep up with Rich Aucoin on his website, Facebook, Instagram, and Twitter

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