In 2010 Morning Parade signed to Astralwerks (US) and EMI’s Parlophone (UK), a major British label famous for its British musical history with acts such as The Beatles, Pink Floyd, Radiohead, and Coldplay, with whom they released their self-titled debut album. The debut album’s major success came from the US release of ‘Headlights’ which spent 37 weeks in the US Alternative Charts top 40 peaking at no.16 giving the band their US television network debut performing on The Tonight Show with Jay Leno in Los Angeles.
The debut album saw Morning Parade tour the US and Europe extensively, as well as making a number of festival appearances including Rock AM Ring & Rock IM Park, V Festival, SXSW, Latitude, Rockness, Culture Collide, Kendal Calling, Ibiza Rocks. As well as a headlining a number of shows the band has toured as support to a number of artists including The Smashing Pumpkins, The Wombats, 30 seconds to mars, The Kooks, Biffy Clyro, Foster the people, Miles Kane, Friendly Fires, Silversun Pickups, Walk The Moon.
Morning Parade were also selected as an ambassador artist for the 2012 London Olympic games performing at a number of torch relay events as well as an opening ceremony in London’s Hyde Park.