This Memphis May Fire article was written by Viktor Balchikliev, a GIGsoup contributor.

Texas-based metalcore quintet Memphis May Fire have just released their brand new video for ‘My Generation’. The track is from the deluxe edition of their last album Unconditional, which came out in March last year. It is the second video from the band for 2015 after ‘Stay The Course’, another single from the deluxe edition, was released in June this year.

The video features shots from a live show of the band performing in front of a big crowd. The song’s catchy chorus, fast drums, and the combination of high-pitched singing and screaming match the mood set in the whole album. With lyrics such as “We are the youth, we are the future” ‘My Generation’ is clearly a call-to-arms to all loyal fans of the band that stood by their side during the years, much similar to what Limp Bizkit did some ten years ago with the same title.

Memphis May Fire are currently touring Australia with metalcore giants Parkway Drive, before hitting the UK along with Asking Alexandria and August Burns Red in October. Their opening show is on 18th October 2015 as part of the legendary Vans Warped Tour at Alexandra Palace, London, along with many other bands. For tickets and more information, visit the festival’s official webpage.

‘Unconditional’ was released on the 24th March 2015 via Rise Records

Memphis May Fire release 'My Generation' video

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