For her first release of 2019, recording artist, model and influencer India Love collaborates with popular UK-based fashion retailer PRETTY LITTLE THING for the will.i.am-produced and featured single#Pretty released through Entertainment One (eOne).
The playful and visually tantalising music video, ablaze in pink clothing and props, features India Love and will.i.am with influencers and young entrepreneurs Bambi Martinez, Candice Craig, Denise Rodriguez, Jena Frumes, Liane Vand Uche Nwosu alongside her sister Crystal Westbrooks and singer Jessica Reynoso . The track itself interpolates the memorable guitar stabs from R&B singer Amerie’s 2005 classic ‘1 Thing’ and since its release on YouTube and in less than a week, the video has built a whopping view count of ¾ million.
Having amassed a cool 3.8 million followers on Instagram, India Love jumped in to music early last year and ‘#PRETTY follows several musical offerings from 2018 including Trouble, Talk Yo Sh!t, and Candy On The Block. Focused on leaving her imprint on the music industry, Love has opened for the Black Eyed Peas on the promotional European tour of their seventh studio album Masters of the Sun Vol.1.Continuing to further his artistic mentorship of India as she develops into the next international superstar, will.i.am said of her fresh release “India never ceases to amaze me with her evolution as an artist and ‘#Pretty’ is the perfect example of her ability to make music outside of the box”.