Widely acclaimed DJ and producer Feder – winner of the ‘Best New French DJ’accolade at the NRJ DJ Awards – has delivered the atmospheric official video for his latest production, ‘Control’, a record made alongside fellow collaborators, US rapper Bryce Vine, and Brixton based vocalist, Dan Caplen.
With the video showcasing a range of jaw-dropping dance routines, the production was choreographed by creative mastermind, Fanny Sage – who has previously coordinated shoots for Vogue NYC, Nike, and Bang & Olufsen – and features the work of 10 professionally trained dancers who all execute the routine to perfection in a moody garage setting filled with deep red and blue colours.
With Feder watching on as the dancers fall under the spell of Control’s slick grooves, the anthem’s melodic influences and vibrant beats become increasingly prominent as the track progresses, with the thumping production following on from the French producer’s previous hit ‘Keep Us Apart’.
Growing up in Nice, Feder – real name Hadrien Federiconi – first tasted success with his huge platinum-selling release, ‘Goodbye’ which charted at #1 on the iTunes Charts in 28 countries, becoming the 50th most Shazamed track of all time. With his previous singles racking up over 400 million streams, Feder’s success has seen him accrue over 330 million video views, and over 1 million downloads in his career so far.
With Feder previously reworking tracks for the likes of David Guetta and Rudimental, he has also produced records for Julian Perretta (‘Private Dancer’) and the album ‘Désobéissance’ for French superstar Mylène Farmer.
Performing at international festivals such as Tomorrowland, as well as sets at renowned Ibiza venues like Ushuaia and Pacha, and the famous Parisian hall L’Olympia with a special live show, Feder also partnered with Make Up Forever on the video for his previous single,‘Breathe’.
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