‘Sainsbury’s Girl’ is the new single from Canterbury based lo-fi indie pop artist Daniel Keane, released Friday June 21st. Inspired by a range of influences from YouTube self-help gurus to artists such as The Smiths, Lorde and Kanye West, Daniel’s music is characterised by stick in your head melodies, the mix of rich and cheap art, and the line between funny and gravely serious.
On new offering ‘Sainsbury’s Girl’ which is accompanied by an off-beat music video filmed across his hometown, Daniel wanted to squeeze in as many words as he could into a two-minute pop song, discussing everything from French protests and rape culture, to drug taking and his own relationship. Musically the track takes cues from indie acts Bloc Party, Squeeze and Arctic Monkeys, with rhythms taken from 808 patterns.
draws from themes of early 20s paranoia to British nightlife through joyous
lo-fi pop. “My mission statement is melody and madness, I want to create catchy
infectious pop, while discussing my scattered fractured dumb young brain.” he
A master of
restraint, Daniel keeps to a cheap secondary school keyboard and his
Stratocaster to invent his world, consistently performing live across the South
East. His upcoming EP which features ‘Sainsbury’s Girl’ will see him progress
further from his previous material, confronting and delving deeper into his history
with battling mental health.