Swiss artist Crimer has revealed his new single ‘Bois Cry’, out nowvia Ultra.
Pairing retro synths
with his deep, domineering vocals, ‘Bois
Cry’ is an invigorating throwback track that wouldn’t sound out of place in
the back catalogue of an idolised 80s synth-pop group.
The single comes with
an angelic official video, with Crimer
dressed in all white perched on top of a white horse. The visuals then shift to
him dancing whilst wearing vintage attire that ideally complements the sound of
“It’s always there: the painful feeling of having to hold
back a gazillion tears,”Crimer
whimpers. “But don’t you feed fake
strength because this salty water is as damn tasty as nutritious! So let it run
and cry for fun.”