Swiss artist Crimer has revealed his new single ‘Bois Cry’, out nowvia Ultra.

Pairing retro synths with his deep, domineering vocals, ‘Bois Cry’ is an invigorating throwback track that wouldn’t sound out of place in the back catalogue of an idolised 80s synth-pop group.

The single comes with an angelic official video, with Crimer dressed in all white perched on top of a white horse. The visuals then shift to him dancing whilst wearing vintage attire that ideally complements the sound of the track.

“It’s always there: the painful feeling of having to hold back a gazillion tears,” Crimer whimpers. “But don’t you feed fake strength because this salty water is as damn tasty as nutritious! So let it run and cry for fun.”

A fascinating, rousing single, ‘Bois Cry’ has all the bravado and raw creativity of an 80s classic.

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