This Adele article was written by Kieran Stowell, a GIGsoup contributor
Last Friday, influential singer/songwriter Adele Adkins reintroduced herself to the world with her triumphant new single, “Hello.”
It has since been revealed that the video that accompanied the track has broke the record for most watched video in a 24 hour period, with a staggering 27.7 million views, while so far the video has gained 82 million views as a whole.
The video directed by French/Canadian film maker; Xavier Dolan depicts the singer calling a past version of herself to warn her of the mistakes she is potentially going to make.
On the day of its release the video managed to gain 27.7 million views in 24 hours, breaking the record previously held by Taylor Swift’s, star studded “Bad Blood” video.