Kiss frontman Gene Simmons insists he doesn’t regret his controversial bid to trademark the devil horns.

He tried to register it as a trademark with the US federal copyright office but it was withdrawn two weeks after it had been filed.

He’d paid $275 for the application, in which he claimed that “no other person, firm, corporation or association has the right to use the said mark in commerce, either in the identical form or in such near resemblance.

The attempt to trademark the hand genstre didn’t go down well with fans or other artists, Dio’s wife stated that Genes attempt to trademark the gesture as “laughable” and “disgusting” saying it belongs to everyone-it doesn’t belong to anyone.

Simmons stated in an interview with ‘Blabbermouth’ “I regret nothing, wake up every morning and let your conscience be your guide.

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