The fourth annualHeavy MusicAwards will take place online, premiering exclusively on the Amazon Music UK Twitch channel from 8.30pm BST on Thursday 3 September. In lieu of a live event this year due to Covid-19, the organisers have gone all out to bring us a huge virtual event – streaming live from the HMA offices,hosted by Kerrang! Radio presenters Sophie K and Jon Mahon – we’ll find out who’ll take the coveted awardshome – a host of full band performances.
The event has quickly became on of the UK rock scenes pivotal live events, celebrating the whole breadth of talent across the industry. The thing which makes the HMAs unique is that they don’t just recognise bands, but the people behind the scenes too like producers and photographers – with big names like Good Charlotte and Poppy in attendance alongside up and coming talent. It’s a real reflection of the community spirit of the UK rock scene – all in it together supporting one another.
The event will feature full live performances by some of rock and metal’s most exciting artists, filmed at AfterLive Music / Subfrantic by long-time HMA partners Moshhh. The live line-up perfectly represents the broad spectrum of UK rock and metal in 2020. Following a recent headline run that saw them fill London’s Scala, Welsh four piece Holding Absence will bring their soaring choruses to the HMA20 stage, warming things up nicely for headliners The Hunna. Fresh from recording their latest EP ‘I Wanna Know’ in LA with legendary producer John Feldmann – which features a guest appearance by Blink-182’s Travis Barker – the band most recently electrified London with a sold out headline show at O2 Academy Brixton.
The bill also featuresLondon’s fast-rising alt-metal quartet Hawxx, instrumental prog metallers Coldbones, industrial-tinged punk outfit Wargasm and much-loved heavyweights Heart Of A Coward.
Prior to the main event, the official live pre-show hosted by Sophie K and Jon Mahon will air from 8.30pm BST, while the official after show will run from 10.30pm BST exclusively on the Primordial RadioTwitch channel, with presenters Moose and Pete welcoming live guests to chat about the winners and performances.
HMA’s co-founder Dave Bradley said: “The adversity facing live music right now made us even more determined to keep the HMAs alive. We believe it’s more important than ever to shout as loud as we can about the exceptional talent across heavy music – from the artists to the hard working teams behind the scenes – and we are proud to do our part to keep the wheels turning until normality returns.”
The Heavy MusicAwards will be streaming exclusively on the Amazon Music UK Twitch channel from 8.30pm BST, Thursday 3 September 2020.