Canadian Rock Artist Bif Naked Releases “JIM” Music Video Ahead of “CHAMPION” Album

Canadian punk rock icon, writer, cancer survivor, humanitarian and everywoman Bif Naked is back with a rousing new single, one whose lyrics tell a universal tale. JIM is the first single to be released from the forthcoming studio album CHAMPION. It is accompanied by a Doug Fury-directed music video that features a blazing performance from Bif. Musically, JIM brings heavy layers of synths and big, rock guitars that couple with Bif Naked’s impassioned, anthemic vocal for a feverish effect.

JIM is a song about loss, really. It’s about that disillusionment we all feel when someone turns into an imposter. JIM is the quintessential story of discovering a betrayal and JIM is that villain. The song is totally about pain, and facing it head-on.