With the release of their upcoming album ‘RELAXER’ on the horizon, it appears Alt-J have given you the opportunity to delve directly into the creative process behind track ‘3WW’ by launching a new game on their website.
By visiting their website, you are thrown into a sonic landscape enabling you to venture in any direction in first person mode. Imagine playing Minecraft while highly intoxicated, it’s along those lines. As a ‘player’ you come across the eerie figure of a faceless woman, which heightens the tension somewhat but if you choose to direct yourself only forward, you eventually go through a passage and gives you the opportunity to pre-order the new album. A clever marketing technique by Alt-J this game may seem, but it’s fairly unique nature is definitely enticing.
‘RELAXER’ is set for release on the 9th of June, a week before the band headline London’s 02 Arena. Alt-J play Glastonbury the following week before embarking on an immensely busy Summer, touring the festival circuit across Europe and The United States.
To experience this new game for yourself, visit the Alt-J website and while you’re there, you can pre-order the new album too.
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