Ed Sheeran has dominated the UK Official Chart this week, with all 16 songs from his new album ‘Divide’ in the top twenty.
Nine of his songs are in the top ten. ‘Divide’ is now the fastest selling solo male album ever, only seven days after its release.
Ed Sheeran has commented on this to BBC Radio 1’s Official Chart, saying “I don’t know if there’s some weird thing that Spotify and Apple Music are going to have to change now with streaming. […] I never expected to have nine songs in the top 10 ever in my life.”
Managing Director of the Official Charts Company Martin Talbot, has said that rules shouldn’t be altered in extremities like this as “kneejerk actions” and that the methods for the Official Charts will be examined.
Only months ago the Official Charts changed their existing methodology in order to better calculate the rise of music streaming and how this quantified to a sale of a song. Before January 2017, 100 streams would be considered as one sale of a song, and the ratio was changed to 150:1.
It was hoped this move would affect how songs would bottleneck in the top 10 of the charts, as the streaming of songs would leave these songs in the charts for weeks at a time. In 2016, Drake‘s ‘One Dance’ was at number one for an entire fifteen weeks.
Ed Sheeran‘s single ‘Shape Of You’ has now been at Number One for almost ten weeks. Earlier on Friday he admitted that he initially wrote the single before Little Mix before deciding he would keep it for himself.