After announcing over a year ago that they were planning to release a full length album, Audio Push, the energetic Inland Empire rap duo, have now confirmed a concrete release date for their new full length release ‘90951’.
The title derives from the old and new area codes of their hometown- which is a constant subject of adoration in their music. In their announcement video, the pair talked about how they were looking to move on from lyrical conventions of rap:
Oktane: “We’re not talking about popping bottles… we’re not talking about any of that stuff. We’re talking about stuff that’s really going on.”
Price: “We’ve done so much of the music now that wasn’t true to ourselves…Me personally, I’ve been making music for years that wasn’t true to me…we talked about things we liked doing, but there’s a difference between doing that and talking about what’s really true to your heart.”
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Over the past four years Oktane and Price Tag have released six mixtapes, including ‘The Good Vibe Tribe (2015)’ and have always managed to create a sound which is both fresh and unique. In 2012 the pair were signed to Hitboy’s record label HS87 and still work closely with the producer.
Their most recent EP ‘The Stone Junction’, saw a turnaround in sound and genre, similar to Kanye West’s in ‘Yeezus’. In other words they exchanged their beautifully sampled synths and vocals for a darker, trap oriented sound.
From the looks of the few sample tracks that have been released, there will be a return to roots for the Californian natives. Brass and old school Tribe Called Quest samples are prominent in ‘Check The Vibe’ and ‘Spread Love’ includes a return to a more minimal, neo-soul sound.
It’s safe to say that ‘90951’ will be a coming of age album for the pair, and it might gather up a newer larger fan base.
‘90951’ will be released on the 23rd September and is available for pre order now. Check out their release video here.
This Audio Push article was written by Zoe Anderson, a GIGsoup contributor