In line with the predictably unpredictable social media rollouts of 2017 album releases, Arcade Fire have shared the tracklist for upcoming album ‘Everything Now’ through a time-lapse video posted on all of their accounts. Beneath a billboard that both hides and simulates the mountaintop behind it, the song titles scroll to the left one by one in a bright-pink neon font.
The announcement follows the activation of an official and very active Twitter account for the album (@EverythingNowCo) that earlier in the month tweeted out a series of humorous anagrams as a quasi-tracklist, resulting in a playful response from the main Arcade Fire account.
Please stop with the track list anagrams, @EverythingNowCo. We'll reveal the song names when we're ready. Not cool.