Matthew Pinder Opens Up about New Video, “My Demise”

Bahamian indie-folk artist Matthew Pinder previously released an album, Give Me Some Time, that we were immediately impressed by. This time he’s back with a single from that album – “My Demise” – showcasing his vulnerable and honest lyrics with an intimate new music video. We sat down with Matthew to get an inside look into the inspiration behind “My Demise” and the making of the video. Read below!

Tell us about the song “My Demise”…. what inspired you to write it? What do you hope listeners glean from it?

“My Demise” was written about two relationships falling apart. At the time it just seemed so apparent how quickly things can change. The first half of the song is about a romantic relationship that can’t stay alive, even when both sides are trying to make things better. The second half of the song is about a longer relationship that has to come to an end because one of the two is dying. “20 to 50 I held you up as my god” speaks to the length and intensity of the relationship. In both relationships, the narrator just wants things to go back to the way things were. I guess I want listeners to get in touch with the reality of how quickly life can change. I don’t think I really had a message in mind at the time of writing…I was just trying to capture my own experience of the experience of my father who lost his wife, my mother. Writing it felt important at the time. I was trying to make an effort to reflect on when things felt good. It just hit hard when things took a turn for the worse in both relationships, they both affected me.  

What’s your favorite lyrical line in “My Demise”?

“In your hands, in your hands, sinking in the sand” This line sticks out because the feeling I was trying to get across was that even when things seemed fine and put together, things were falling apart, and it didn’t seem like there was anything I or anyone could do about it.

How did the idea for the video come about? In what ways do you feel it captures the song?

I had been talking to my friend, Sam Street about the video for a while. My friend, Kaitlyn was in a video we shot for a song called “St. Paul, MN”. I wanted to create a narrative in the videos with the same characters, Kaitlyn and I. “My Demise” always felt like a song about the rise and fall of a relationship so that’s what we tried to convey in the video. There are scenes where the characters are overjoyed and in love and other scenes of conflict and arguments. I wanted it to just feel like a real relationship. It was important to me that when we shot the outro, we ended the video with a glimmer of hope for the relationship. The idea was for the scene of me singing to Kaitlyn to be like me giving the last thing I could give to her in an effort to stay together.

“My Demise” is from your recent album release Give Me Some Time…. how would you describe the rest of the album to a fan who hasn’t heard it?

I would describe it as a pretty close look at my early twenties. The songs range in theme from heartbreak and hope to fear and death. It contains my honest emotions on the events that have taken place in my own life in recent years. I aim for honesty, I aim to tell my story in an effort to make an emotional connection through my songs. Even if I don’t get to meet or know the people who hear my songs, my hope is that listeners will relate in some way or just want to hear the stories. And I think at the end of the day I hope people like the songs.

What does your creative process look like?

I’m always writing. Whether it’s something I read or a line I hear in a show or movie, I often write down little quotes that speak to me. So there’s an ongoing note in my phone with quotes and thoughts and ideas for songs. Sometimes, I’ll just be playing guitar and start singing things spontaneously. Even if at first, the words don’t make much sense, the main goal is to create a melody. I have a few close friends that I share my writing with before I do much with it. I crave critique in the creative process. When it comes time to record songs, my producer, Chris Jacobie and I will sit down and I’ll play the songs on acoustic guitar and we’ll start brainstorming on which direction we want to go with the songs.

Who are some of your musical inspirations?

Noah Gundersen is number 1, both lyrically and musically. I was also deeply influenced by Gundersen’s performing style where he really wears his emotions on his sleeve. Some other inspirations would be, Phoebe Bridgers, The Barr Brothers, Gang of Youths. The list could go on for pages really.

You split your time between Nassau Bahamas and Nashville. How has that affected you as an artist? How has that affected your music?

Nassau’s always been home but I wanted more connection with people that I felt understood my music more deeply. I also want to get to a point where I am able to tour in the US and Nashville felt like a great place to network. I found friends in Nashville that have helped me build my music and get it out there. I got connected with a company called, Southbound Creative. They’ve done all my visuals since the new album rollout started. The fact is that my kind of music is not common where I come from, so it can be difficult to feel like I’m coming through clearly at home. But in the end I love both places and lots of people from both places have helped me grow.  

What can fans expect next?

More videos, more songs. I’ve got some new songs in the works and I plan to start releasing singles soon. I worked with Chris Jacobie again on the new songs and I can’t wait to share them.