Introducing: FEATURETTE

Toronto-based duo FEATURETTE was formed by singer Lexie Jay and drummer Jon Fedorsen. After a debut LP and string of singles, the duo has spent the past several months in the studio writing and producing their anticipated sophomore album, scheduled for release in late 2019.

Their anticipated new single “Million Things” is an emotionally-charged, heavy-hitting electro-pop track that’s been paired with a surreal visual.

We’re pleased to share ‘Million Things’ with you today. You can also find out more about the project through our interview below!

Can you talk to us about the inspiration behind your new video? 

Of course! Lyrically speaking, in Million Things we’re trying to capture a snapshot of the social media driven world we live in, and how it affects our relationships and even mental health. Everyone’s trying to be insta-famous. Everyone’s got to look their best at all times and ‘play the part’ so that they’re not forgotten. We’ve got to be one step ahead, more likes, more followers – it’s endless. It can be draining to create a world where we’re always presenting our ‘best self’. This song is about facing the vulnerability in all that and asking ourselves, how did we get here, and what was the price we had to pay along the way. Million Things is about having everything you’ve ever dreamed of, but the loneliness we’re left with if we don’t have anyone to share in the moments that matter. 

When creating the actual visuals for the video I drew inspiration from my dreams, where almost every character is faceless. I experience a lot of surrealism when dreaming and wanted to bring some of those figures to life; make it a little out-there like the sounds in the song itself. The director and I wanted to make it larger than life, and a bit off the beaten path, so we cast the characters and then obscured their faces to take it to the next level. We aimed to create a vibe where the opulent and over the top visuals and music paired with the lonely lyrics to create a fantasy that walks the line between daydream and nightmare.  
– Lexie Jay

How has your community contributed to your success? 

We’re just so grateful to have community support, it’s all a band could ever hope for when you’re the little guy trying to make a name for yourself. The fact that they’ve stuck with us through the writing process feels like a miracle! As the artist it always feels like crazy amounts of pressure to get great work out fast, but a very wise person once told us ‘you can’t rush art’, and I think that couldn’t be more true. We’re so excited about these songs, and the fact that our fans are waiting for us and cheering us on is such a dream come true. 

Indie88 is another huge supporter of ours in Toronto, we played Million Things for them and they added it right away – we were over the MOON! To have that kind of support from your local radio station is such gift, we couldn’t have done it without them and we can’t wait to see where this year leads us in preparation for the release of our upcoming album! 
– Lexie & Jon 

What advice would you give other musicians? 

We used to think never stop making music encompassed most of the struggles of what new musicians needed to hear, but more so now, we think it’s so important to never sacrifice your vision. Sometimes in the music industry, the more you play the game, the more the industry can try to mould or influence you and your art. We think it’s so important to not dilute your music by trying to please everyone around you. Of course it’s vital to learn from your mentors and other influencers in the industry, but make sure you’re taking the information that serves you and furthers your process, and leave the rest behind. What you’re making in innately you, it’s your sound, and letting too many people in can really change your art. Take what fits and what feels true, but never stop checking in with yourself about your vision. Be true to your sound and your voice.
– Lexie & Jon 

Describe to our audience your music-making process.

Oh man it’s so random it’s hard to even pin it down! One of the songs on our upcoming album Lexie wrote in the bath and literally ran, soaking wet, to grab her phone to jot down the voice memo cause it was such a good thought she didn’t want to lose it! Sometimes inspiration just hits, you know?? 

Other times, Jon will be sitting for hours making crazy new synths, and then out of the blue he’ll lock into some rhythmic line or bass line that just grooves, and he’ll call Lexie over cause he’s onto something, and then we’ll sit there for hours in the dark with only a neon flamingo light to guide our way, and emerge in the early hours of the morning hungry and confused. When this happens, you’ve got to wait around a day before you can open that track back up, and it’ll either be a total gem, or a dark and twisty hell-scape that will never see the light of day!
Totally convoluted, and absolutely the way of the artist, right?!
– Lexie & Jon

How did it feel when you released your debut single? 

It was so exciting… our team for our debut single BROKEN was so excited to get it out there, everyone was just buzzing. We had a bunch of radio traction right off the bat as well so it was super great to feel like we were on the right track you know? Not every single is a radio single but just getting the word out there that we were ready to roll felt so good. Now, releasing our latest single, oh wow just absolute relief! We were in the studio for a little while there, so there’s this element of ‘will they even remember who we are??’ So when Indie88 picked it up, and the streams and plays started rolling in we were VERY relieved. Especially sine it’s so different sounding than where we started! Our fans are growing with us and it feels amazing. 
– Lexie & Jon

If you could collaborate with any musician/band, who would it be? And why?

Phantogram – felt this way since the very beginning, their music has been a huge inspiration for us. Both duos, same instrumentation, dark electro-pop – that would be fun as hell.

More recently: Flume – there are a lot of sonic elements that overlap here, I feel like if we ever got the change to write together or if Lex could write the top-line for one of his tracks, it would just be so right. We really vibe with his stuff, electronic, edgy, broken, uncomfortable & disjointed, the whole thing. 

Most recently: Petit Biscuit – we’re obsessed with his stuff right now it’s so great – such a mood. We’re in that mood. Let’s make it happen. 
– Lexie & Jon

What first got you interested into music?

For both of us, we’ve been around music since we were little kids. Growing up there was always music playing, old records, new wave stuff as we got older, separate musical world, and yet all these years later we find ourselves, sonically speaking, in the same place. We both studied music growing up, on various instruments, and had lessons from early ages, and throughout school from middle school all the way to our University degrees at UofT. We even passed through the Etobicoke School of the Arts along the way, so it’s been a lifelong journey to get to this place, but it’s been instilled into us since before we can remember as a part of daily life, and we wouldn’t have wanted it any other way!
– Lexie & Jon