Sir-Vere mesh breakbeats, acid house, electro and techno with punk rock attitude and rock-slanted riffs to make one of the most outrageously explosive sounds in music right now. Riding high on the wave of new single ‘Electra Glide’ and an ever expanding international fanbase, we quiz frontman Craig Hammond on what they’re all about.
TELL US WHO YOU ARE AND WHAT YOU EACH DO WITHIN THE UNIT?
Songwriter, DJ & visuals) and Ian McEwen (vocals).
HOW WOULD YOU DESCRIBE THE SIR-VERE SOUND? GIVE US A HANDFUL – OR MORE – OF NAMES THAT HAVE SHAPED YOUR SOUND.
The Sir-Vere sound is a hybrid of all things rock, dance and funk. Electronic rock maybe.
We have a huge influences but the closest in style to what we do are Chemical Brothers , Soulwax , LCD Soundsystem and Prodigy.
WHEN DID THE BAND FIRST FORM AND HOW DID IT EVOLVE INTO THE CURRENT LINE UP?
I formed the band in 1997/98, Gary Morland joined in late 98 originally as guitar player before becoming chief songwriting partner. Stevie joined in 2008 whilst the band were doing side project The Secret Screens. Ian joined last year. He’s the big man with the voice of angel.
HOW DOES YOUR HOME TOWN – MILTON KEYNES – EFFECT YOUR MUSIC, DO YOU THINK?
Never really thought of how but the strange structure and open living plan of MK does give us a unique take on the art of our music. The music scene has always been underground here, with so few suitable venues to play. It’s much more about bedroom DJs and producers who have to travel to find work.
BUT YOU ALSO HAVE FANS ALL OVER THE WORLD…. LOTS IN SOUTH AMERICA FOR INSTANCE. THAT’S PRESUMABLY A LOT TO DO WITH THE INTERNET AND ITS REACH…
Yes, we have pockets of fans all over the world and the Americas especially seem to love our style which is cool. The world is so much smaller now with all the online media sites etc…
YOU’VE JUST RELEASED A NEW SINGLE ‘ELECTRA GLIDE’… TELL US WHAT YOU WERE AIMING FOR, WHAT IT’S ABOUT ETC….
‘Electra Glide’ was a demo idea from couple of years ago which we couldn’t quite finish. I knew it was a strong idea but needed something else. We teamed up with Kim from Wiccatron who added his style on top of it giving it a huge more club style feel. The track is all about feeling free in yourself enjoying your time alive doing what makes you feel good. The famous Electra Glide motorcycle – that it’s named after- gives all this feeling and more.
YOU HAVE AN ULTRA PRODUCTIVE WORK ETHIC… YOU MAKE A LOT OF MUSIC…..
Yes, we are forever evolving and moving in our music. We work at least three releases ahead of ourselves all the time. The only time we stop making music is when we gig.
THERE’S ALSO A TEAM OF PRODUCERS WHO REGULARLY REMIX YOUR TRACKS -TELL US ABOUT THEM.
We’ve always have wanted many different versions of tracks we do. Last year’s album had five different versions being recorded at same time. Last year we released the One Dead Jedi remix album of it. This year we have the Rory Hoy remix package coming soon. Various other remixes are coming out on various compilation albums too.
BEFORE THE LOCKDOWN, YOU WERE BUSY PLAYING LIVE. IT’S ALWAYS BEEN A CHALLENGE GETTING ELECTRONIC MUSIC TO WORK LIVE, WHAT’S YOUR APPROACH?
We had various live shows planned including our first headline slot at Todd in the Hole festival. Now it’s all been moved to next year but we’re still excited about it.
Our approach has always been to play as much as possible. Our sound is very much suited to big sound systems and big clubs – we use a lot of subsonic frequencies with many layers, live guitars, live keyboards and live vocalists.
WHAT ABOUT THE LYRICS IN GENERAL – WHAT AREAS DO THEY COVER?
The lyrics are about many personal and relevant issues. I always try to bring a different angle to normal issues like wellbeing, love and the human condition. The new material even has a political slant, showing frustrations towards our so called establishment.
WE LOVED 2018’S ‘PSYCHO BALLISTIC FUNK’ ALBUM, IS THE FOLLOW UP LP COMING SOON?
We are close to finishing our ‘Next Generation’ album. Hopefully early part of next year it will see its time. We are planning the first single release from this album sometime soon.
AND WHAT ELSE IS NEXT FOR SIR-VERE?
Working to finish the next album, releasing a Rory Hoy remix album which is really cool, and various other tracks which we’re going to do something special with. I’m also working on a retrospective collection ‘Singulus’, which will tell the full story of our crazy journey to now. In the more immediate future, there there’s a second volume of the ‘Beats & Pieces’ compilation on Big Fat Mama Beats coming on July 10. We’ve got four tracks on it, a Nathan Green remix of ‘I’m On Fire’, ‘All Funked Up’ (Systemic Devils Road Remix), and two other versions of ‘Electra Glide’, the full on long version and the Dead Spider remix we did. As well as us, the album features Environmental Science, Beelzedub, 54RU, Rory Hoy, One Dead Jedi, Funky Boogie Brothers, Wiccatron and loads of other acts.
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