Soul pop artist Irma is one of France’s biggest success stories to date with a huge online fanbase watching her every move. Irma went from performing acoustic covers in her bedroom as a teenager to becoming a highly accomplished soul-pop producer, singer-songwriter and online sensation and has completed several worldwide tours. Now she makes her UK debut with the release of her lusciously soul powered new single Venom Of Angels – out now. We decided to find out more about Irma, her influences, the new single and more…
How has your background and childhood aﬀected your music?
My older brother was my idol so I just copied everything he did. He started playing classical piano by ear so I did it too at age 7. And then he became a Michael Jackson fan so I started to learn MJ’s choreographies. And then we both discovered my father’s soul, jazz and afro beats vinyl collection and never got over it ever since.
Who or what inspired you back then?
Michael Jackson of course. Aretha Franklin, Sarah Vaughan, Nina Simone, Fela Kuti, Stevie Wonder, Queen, Lauryn Hill, Jeﬀ Buckley
Pretty much the same !
You are based in Paris- what are the delights of being in such an artistic city?
I have a love-hate relation with Paris. I hate it because I feel I lived here for too long and sometime the energy of it is very harsh. But I love it because it’s honestly the most beautiful city I’ve ever lived in. Just walking in the streets for hours listening to music or sitting at a terrasse watching the passers by with a coﬀee feels great .
Your new single ‘Venom Of Angels’ is very old school soul with a modern production twist – is this song indicative of your musical style overall?
In a way yes and in a way no. Yes because it’s very indicative of the mix between a modern and vintage nostalgic feeling I try to bring to my music. A mix between ruﬀ organic and modern metronomic.
But also no because in the upcoming record, each song has its own flavour. They tell the same story but each in their own very specific way and style.
What is the song about?
It’s about female desire and pleasure
We like the video- how did the concept come about?
Marion Séclin -a famous French screenwriter, director, actress and feminist activist who also happens to be my heart mate- came up with this crazy idea of a simple sequence top shot in pink water one day and I just loved it. As simple as that. The shooting was surreal. We bought an inflatable pool, filled it with water to which she added white clay and pink food colouring. The rest is post production. I can’t believe how gorgeous it ended up looking when thinking about the chaos of the shoot 🙂
If you could collaborate with anyone- living or dead- who would they be and why?
Notorious BIG . His flow and beats just made my childhood
What is your 5 year plan going forward?
I plan on producing music and touring for the rest of my life