Flara K shares her inspiration behind new track “Devotion”

What started as a meet-cute turned into a rom-com, eventually blossoming in a decade-long romance. After being in separate projects, married couple Flara K (Sam & Collin) merged their musical stylings; Sam’s unmistakable vocal tones and Collin’s commanding bass create a smooth and electric fusion. Flara K makes music that speaks to the moments people feel everyday and tell stories of a growing need for deeper connection.

The inspiration for “Devotion,” Flara K’s new single, adds a modern twist to classic 90’s R&B/pop. Produced by Lucas Liberatore, “Devotion” is a love song that speaks to the duo’s personal love and also to the feeling of infatuation at first sight.

Can you talk to us about the inspiration behind your single, “Devotion”?

Being that Collin is primarily a bassist he’s always doodling around on the bass (Ask anyone we know, Collin ALWAYS has his bass in his hands) and he’s always coming up with these really cool bass lines and that’s exactly how devotion started. He started playing that funky verse bassline and I ran into the room and started getting ideas for melodies. It felt groovy and happy and I wanted to write a song that just felt good and simple and fun.

How do you think your community has contributed to your success?

It’s been a really positive experience for us. We’ve had so many fellow musicians in our community get excited about the track, and support us by sharing it with their friends and fans and I think that has hugely impacted our success. Community is so important to us, and it was really heartwarming to feel included in the music community in that way.

What was the first thing that got you interested in music?

Sam: I grew up in a very musical family so music was all around me from the day I was born but it really hit me when I got Mariah Carey’s ‘Butterfly’ cassette tape. It was the first cassette tape I ever got, I was 6 and I’ve been in love with music and singing ever since.   Collin: I just felt like standing on stage and holding an instrument was the coolest thing ever. Also, after a very close call of solely playing the trombone in grade six music class the bass quite literally fell into my lap and it was all James Jamerson and Motown records after that.

Describe to our audience your music-making process.

Sam: It usually starts with Collin coming up with a bassline or a beat, then I’ll chime in and write the melody and lyrics and then we’ll piece the song together. Once we feel like we’ve taken it as far as we can, we send it over to our producer Luca Liberatore (@lucatheproducer) and we usually just let him run with it. From there it becomes very much a collaborative effort to take the song to that next level.

What advice would you give other musicians?

Honestly, I think it would be to collaborate and be involved with your community as much as you can.  I feel like that’s a huge thing that isn’t talked about all that much. A lot of the time being a musician and creating your sound is very much a collaborative effort, whether its through band members or production or co-writing, you can learn so much as a musician from your peers and it helps mold you and keeps you inspired. That and trusting yourself.

How did it feel when you released this new music?

Sam: Liberating.  

Collin: Stressful.  

It felt really good. We hadn’t released music in over a year and half and it felt refreshing to put new music out there that was different from what we had done before. on top of it, we got to collaborate with Mike Clay (@alldayjam) from Clay and Friends (@clayandfriends) who we’ve admired for so long and it was really exciting to put it out into the world.

And finally, if you could collaborate with any musician/band, who would it be? And why?

Right now we’re really digging Jon Vinyl and Chiiild (@jon.vinyl, @chiiild) They’re two Canadian artists that are so soulful and R&B driven and it would just be a treat collaborate with such talented artists that are paving the way for a new wave of R&B.