A three piece formed in 2014 and led by guitarist/vocalist Michael Edward (the CEO of Liverpool-based Loner Noise, the label behind WRONG Festival), the band also comprises of Hannah Lodge on bass and Tom Shand on drums. Their latest release came in the form of last year’s ‘Normal Life‘ EP, with the band also having put out three full-length albums in just four years, as well the 2016 single ‘Hide It Away‘. In the first of our series of interviews with the WRONG line-up, we spoke to Mr. Edward about Elevant’s upcoming appearance at the festival.
For someone who may never have come across you before, how would you describe your music? And if you could recommend them one of your songs which one would it be?
It lives in the place between normal rock and roll with hooks and structure, and a lot of much weirder influences, so there’s bits of psychedelia, post punk and heaviness combined with sometimes trip hop style grooves, and increasingly catchy vocals.
Who or what have been the biggest influences on your sound?
In the past we would have probably given a list of other bands, but lately it’s been much more inspiring just playing with each other now that we’ve got a real musical understanding going on after years of playing together. Getting new pedals or swapping gear around always yields new and interesting results. For a few points of reference though, in our formative years the idea was to be some kind of hybrid of Fugazi, Neu!, Soundgarden, Led Zeppelin and Portishead, though the list of places we draw from would go on forever.
How well do you know Liverpool and what’s the best thing about the city?
We’ve lived here for ages, so we know it pretty well. It’s cheap to live here compared to most other cities, which is cool, and there’s a wealth of interesting creative people.
There are multiple of festivals for artists from the ‘freakscene’ across Europe, do you see the development of something similar happening in the UK?
Potentially, but bigger festival organisers in the UK are so off the mark at the moment. I’d say something like Primavera isn’t a hundred miles away from stuff like Wrong, if a bit wider in genre spread, but despite there being a clear audience for that kind of festival, we’re stuck with beige Reading and Leeds lineups, and the interesting events are all far smaller.
What’s your favourite festival memory, either as an artist or a fan?
Probably last year’s Wrong Festival. As well as playing, I (Michael) run the festival, so watching Part Chimp after we’d got off the stage was a real moment of catharsis after a vast amount of work. It was quite emotional.
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Apart from yourselves, who would you recommend people see at WRONG Festival?
Ignoring the obvious top end of the bill, Salt the Snail and Bleach Sweets are doing a vs set, and they’re both ridiculous bands so that’s bound to be entertaining. Gonna give a shout out to Grey Hairs because we love their last album a lot, and Spectres because it’ll just be a terrifying hellscape of sound.
Why should festival goers take time out to come and see you play? What can they expect from your live set at WRONG?
Good songs, sick drumming, slinky basslines, cool guitar sounds and a lot of energy. Plus, when you get to play an event like Wrong, you always up your game because you’re up against such a fantastic lineup.
The second edition of WRONG Festival will take place across three performances spaces at Invisible Wind Factory, North Shore Troubadour and Drop the Dumbulls on Saturday 28th April 2018. Tickets are available here for a very reasonable £20 (discounted advance).