For the 6th consecutive year ‘Impressive PR By The Sea’ at the Alternative Escape presents a carefully curated line-up of renowned and highly regarded artists.  This year headliners are 90’s Brit Pop legends My Life Story who will showcase songs from their forthcoming album for the very first time. The rest of the line up are hot emerging international artists: punk rap act Juiceboxxx (New York), alt rock act Cousin Tony’s Brand New Firebird (Australia), electro pop act The Magnettes (Sweden) & solo songstress Kroy (Canada).  This year they have a brand new venue – Door 77 formerly Bau Wau on East Street.  In between artists the award-winning music journalist, broadcaster and legendary DJ Simon Price will get behind the decks. Oh and did we say it’s free entry? Get your diaries out. In the meantime check out the acts on offer…..

15.20- 16.00: MY LIFE STORY

With a string of top 40 hit singles and albums in the 1990s, My Life Story received huge critical acclaim with their brand of epic, orchestral pop, leading many artists of the Britpop era to feature them on their records. One of our most colourful lyricists, is how Steve Lamacq described charismatic frontman Jake Shillingford, famous for his sharp tongue and even sharper suits. Now, My Life Story have become a hugely popular, tight live act on the wave of the 90s revival, thanks to high-energy singalong favourites including 12 Reasons Why I Love Her, Strumpet, Sparkle and The King of Kissingdom.  Taking a break from writing film and TV scores, Jake and the band have recently crowd-funded their fourth studio album, the first in nearly two decades, which is due for release on 2nd August 2019.

14.30- 15.00: JUICEBOXXX

Who is Juiceboxxx? He confesses he is ‘out of his mind’ (in all the best ways). Simply put, no one else on earth is approaching music and art quite like him. The Milwaukee-bred punk rap artist grew up in the 2000s within the noise, punk rock, and underground rap of Wisconsin and merges all those sounds cohesively. He also runs the label Thunder Zone, which has done everything from release vinyl and VHS, clothing, energy drinks and collaborates with artists like the rapper Lil Ugly Mane, artist Molly Soda, the band Odwalla1221 and members of the late art collective Paper Rad. He creates and curates The Boxxx Report: a bi-weekly newsletter focusing on new music, a radio show on London internet station NTS, a Spotify playlist and a vlog. He has toured with everyone from rap acts (Public Enemy, Fat Tony) to punk bands (Jeff The Brotherhood, Melt Banana).  His 2017 album “Freaked Out American Loser” saw a great deal of excitement for Juice’s eclectic brew of crossover punk-rap – four K’s from Kerrang hailing him asrock’s new cross over hero”New single “Coinstar Song” takes all the existential angst and tension from that album and runs with it.  It’s non- stop: the leftfield Juiceboxxx artistic train rolls 24/7…


Introducing alternative indie pop band Cousin Tony’s Brand New Firebird, one of the hottest new exports to come out of Melbourne, Australia. The band consists of five members: Enigmatic singer/songwriter Lachlan Rose, vocalist Francesca Gonzales, bassist Leigh MacDonald, drummer Nick Reid, and guitarist Kieran Christopherson. CTBNF have been highly acclaimed by digital tastemakers such The 405 and Drowned In Sound who simply hailed the band as “pop sensations” .The band have released two EPs, one in 2015 and one in 2016: ‘Queen of Hearts andMelbourne Bitter’. This was followed by single Love Is Heartbreak’ in April 2018. The single was added immediately to Spotify’s “New Music Friday” (Aust/NZ) and “Indie Arrivals” playlists, as well as Apple Australia’s “Best of The Week” playlist. It was featured on Triple J’s “Home & Hosed” and added to rotation on Triple J’s Unearthed radio. Having amassed millions of streams for their debut album, as well as 4-5 star Unearthed reviews from the folks at Triple J, the band’s accolades sit alongside the praises of fellow artists and peers such as Matt Corby, Montaigne and Gang of Youths’ Dave Le’aupepe. With an album scheduled for later this year it looks like 2019 could well be the year that this “Bird” truly soars….

12.50-13.20: THE MAGNETTES

Sweden’s most exciting pop export The Magnettes came together in Pajala, Sweden and crafted their own unique blend of electro-pop and riot grrrl punk. In 2015 they performed at SXSW in Austin, TX and signed with the label Digsin, where their debut album “Ugly Youth” was released in 2017. They’ve released many critically acclaimed singles including recent showstopper ‘KIMNKANYE’, ‘Bones’, ‘Killers in a Ghost Town’, ‘Hollywood’ and ‘Sad Girls Club’. Their single “Young & Wild” premiered on prime-time TV and became the 10th most played Swedish song on Swedish radio. The band have also been massively praised by tastemakers like Earmilk, Perez Hilton, Popcrush and Elle Sweden. 2018 saw The Magnettes perform headline shows worldwide across Europe, North-America and Asia and they also opened up for Ke$ha and played the Golden Melody Awards (Asia’s equivalent to the Grammys) in front of 5,1 billion viewers. They have also been film stars as the subjects of Hans-Erik Therus’s documentary ”Pajala State Of Mind”, which featured in the Gothenburg Film Festival, the Tempo Documentary Festival in Stockholm and on Swedish national television. The band are have barely stood still this year; playing galas, a European tour, the Indian music festival Mojo Rising – plus they still have a Canadian tour to come!

12.00-12.30: KROY

Behind the stage name KROY is a talented individual called Camille Poliquin. Her atypical adolescence, spent surrounded by adults, quickly carried over into her song-writing, which is dominated by stories of impossible love. Though these sombre tales were initially fabricated, many of them materialized in Camille’s life over the years, throwing the singer-songwriter into a state of inspired melancholy. Drawing influences from both trip-hop (Goldfrapp, Portishead) and modern pop (Vampire Weekend, Youth Lagoon), she released her debut full length album as KROY in 2016 with songs that provided a broad musical landscape, a captivating universe where hypnotic electro grooves meet the rich sounds of analog synthesizers. The recording proved to be more eclectic and personal than Camille’s previous work, reflecting her bold and brilliant pop explorations.  With over one million streams worldwide, “SCAVENGER” gained the attention of several media outlets, including NOISEY, NYLON and The Fader. Kroy has also performed throughout Canada and abroad, including in New York and Paris and at SXSW. Camille is also one half of Milk & Bone.

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