The event had been scheduled to take place at Pontins holiday camp in Prestatyn, North Wales over three days from 21st-23rd April.
Despite much enthusiasm over its unique and diverse line-up, for many its cancellation will contain echoes of All Tomorrow’s Parties which also went into administration after cancelling events due to poor ticket sales.
In a statement was posted on its website on Thursday morning (30th March), the organisers said:
“We are very sorry to announce that we have had to take the decision to cancel Safe As Milk Festival. Despite the widespread excitement about the event, we’re sorry to report that ticket sales have not reached a level to make the event viable so, despite our best efforts, we have no other option but to cancel.”
“We would like to apologise to all the customers, artists, partners and suppliers that have been let down by this situation. We felt we should take this decision now in the hope of minimising inconvenience to all involved.”
If you purchased a ticket, details on how to go about obtaining a refund can be found here.