Hey Gigsoup family! For our #NewMusicFriday series we wanted to highlight Brooklyn emerging artist Paulina Vo and her hit single “Shades Down”. Check out our interview below and stream her new single available on all digital streaming platforms.
We love your new single “Shades Down” can you give us a little background on what the message is behind it?
Thank you!! I appreciate that! “Shades Down” is a goodbye song to toxic people, and it’s for anyone who has a manipulative person in their life that they need to kick to the curb!
I know that you are a producer as well as a singer songwriter. What draws your inspiration? Also, did you produce your latest single?
I pull inspiration from things that happen to and around me. I’m the type of person that can go with the flow but ultimately needs to process and reflect. I love all the messy and vulnerable emotions that come with processing, so I typically write most at that point. Don’t get me wrong though, I also hate it sometimes, haha.
And yes! I produced “Shades Down” – it’s been a journey! The record has gone in different directions but I’m happy with the result.
I feel that this industry needs more female producers, music managers, and executives. What is your take on that?
I 100% agree. I’m a huge proponent of not only supporting other female, female-identifying, and non-binary artists and members of the industry, but also encouraing them to pursue it! The barrier of entry can typically be the biggest blocker and we still have a way to go to break them down. I co-organize a women and non-binary music producer group, as well as work for communities that live and breath this inclusivity. The support is strong right now, and I’m optimistic that it’ll only get better.
Does your brand or you as an artist stand for a specific cause or have a theme? If so what is it?
To an extent yes – I think by default of who I am, I represent more than I intend to, haha. That being said, I’m also up for it and am always willing to talk about my experiences as an Asian American woman in the industry. I’ve been underestimated more times than not, and have been told what my role should be. These are not things I forget and it fuels my music as well as the stories I share. I’m not sure this is necessarily a cause, but it’s absolutely a theme I stand strongly for.
You seem to be very active in the arts. What other creative outlets do you use besides music if any?
Outside of my artist project, I songwrite and produce with others, as well as write music for TV, film, podcasts and commercials. Additionally, I’m a community organizer and have worked with a handful of NYC music communities to program events, etc. It’s not traditionally creative but I do like to approach events in the same way. Also, I love video games, not sure if that counts, haha.
Living in a competitive city such as New York, what do you feel every serious artist needs?
Discipline. This is the most important thing that any artist needs, but especially in the city. While art is definitely a release, and it’s fun – to pursue a career requires practice and commitment. I learned this myself when I moved to New York! It was a swift smack in the face but very needed, haha.
What do you feel sets you aside from other indieartist?
This is always a tough question to answer, mainly because I loveindie music and fellow indieartists! But I definitely lean more pop, and a bit more soul as well. Vocally, I think I stand out though – I vocal train the most and I love both sharing it and using it.
Do you enjoy writing with others? If so what has been your favorite collaboration or co write so far?
Yes! I definitely do. It was a whole new experience and there’s so many levels of vulnerability involved. I tell people all the time that you can’t have ego to do sessions, and there’s something so cool about that. And my favorite collaboration co-write is hard to pin down! Right now though, I’d say a song I wrote with my friend and bassist, Charlie MacCall – it’ll come out later this year and not only was it wonderful to write, it was amazing to produce together. I can’t wait for everyone to hear it!
What do you feel has been your favorite moment in your career so far?
I have so many! I’d say most recently though, I was part of a Splice Creator Class where we created sound packs for their in house label, Splice Originals. I learned so much about the process of putting together a sample pack and it was a dope experience overall. The artists in the class with me were also incredibly talented and I already miss our time together! The pack comes out this year and I’m dying to hear what people do with it.