As a winner of the 2018 MOBO Help
Musicians fund and listed for Glastonbury’s Emerging Talent 2019, Norwich-born
Freya Roy is certainly one to watch.
Freya’s shimmering blend of neo-soul and R&B is causing a stir with her smoking, soulful vocals and mesmerising live performance. Her unique approach to a jazz composition has gained her traction and respect from the likes of BBC 6 Music and British Vogue, ahead of the release and UK Tour of her debut album ‘AHLKE’.
inspiration from hiphop producer J Dilla and taking huge influences from icons
such as Jill Scott, Robert Glasper, Anderson .Paak and Esperanza Spalding has
helped shape the many colours and tones running throughout Freya’s self-produced
has an honesty about it, echoing the sounds of Angie Stone and even early Amy
Winehouse (circa ‘Frank’). Named after her German grandmother, ‘AHLKE’ represents the feeling of
warmth and being happy and content, signifying a moment in Freya’s life of self-acceptance,
embracing her true identity.
Freya says, “I am more honest in my writing now, and I think that has come with time as my technique and sound has developed, but also because I know what I’m about now, I am no longer questioning things.”
The release of ‘AHLKE’ follows the success of Freya’s recent single & video ’22 Movements’ gaining TV exposure on BBC Look East and high praise from Fresh on the Net & Demerara Records’ Neil March.
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