Today’s track of the day comes from Icelandic newcomer Soffia Bjorg with her brilliant new single ‘I Lie’.
A bright introduction for the singer, the track channels her folk and Americana influences while possessing a muscular and gritty energy thanks to its angular punk tendencies. Led by crunching guitars and a catchy bassline, Bjorg’s powerful vocal delivery takes centre stage, building up to a defiant chanting chorus with its infectious hooks.
Its accompanying video captures the energy of the track, and is in homage to The Beatles first appearance on the Ed Sullivan show with its grainy black and white footage; perhaps an indication of her huge ambitions moving forward.
GIGsoup caught up with the singer to hear more about the song and her influences.
Can you tell us a bit about your new track ‘I Lie’?
I Lie was born when I was fed up with certain things in my life. To appear fine, happy, cool or whatever when in fact the feeling was quite the opposite. To address those factors that are holding you back instead of faking fine. Do not fake fine. That is messed up.
It seems to take influence from a mix of genres, such as folk and rock.. Would you say this is right? Who are you influenced by musically?
This is absolutely right. I have a hard time describing my music. In fact I do not like this question because it always kind of seems I don’t know what kind of music I write. But yes, it is a mixture of genres; folk, rock, americana, indie, pop .. stuff. I also am a sucker for spaghetti westerns, for example the music Ennio Morricone wrote for a number of Sergio Leone movies.
What’s the inspiration behind the video?
Just trying to get that same energy in the video we did on the track. I think it worked!
How has growing up in rural Iceland affected your music?
Well, the surroundings are beautiful, which surely helps, but I think for me the main thing is the peace and quiet that gives me a lot of space to write and think. I grew up on a hill with an amazing view and that is what I need to function. If I am in a room with no windows, nothing. I get kind of claustrophobic and want to run out of there. So maybe writing in dark studios is not my thing. I need the view to breathe.
How would you describe the music scene in Iceland?
We have all kinds of everything. I think it is a privilege being a musician in Iceland. If you are bringing something to the table then getting radio airplay and plugging gigs is fairly easy. Also many people visiting Iceland ask me if everyone in Iceland is a musician. That I find really positive, just shows how fertile we are in our little magical country.
What are your ambitions for your career at the moment? What else can we expect from you in the future?
Release my debut album, play gigs, enjoy playing gigs, write more music. Yes something like that.
This Soffia Bjorg article was written by Suzanne Oswald, a GIGsoup contributor.