Shaima is a young, dynamic singer with a huge creative edge. She started in the music industry from the age of 14 conquering both stereotyping and also the challenges of musically uniting her mixed cultural identity. Her soul belongs to pop, hip-hop and R&B without forgetting her origins: uniquely mixing in the beats of traditional instruments like sitar, Arabic flute and tabla. Her new single Green Eyes exemplifies this magical fusion and was released globally on 6th March 2020 to be followed by an EP later in the year which will be called Unveiled.
Shaima cites MIA and Lata Mangeshkar as influences growing up. Raised in West London, she was heavily influenced by the multi-cultural environment around her. Her unique background – Indian roots from Jodhpur/ Jaipur – has given her a great insight into the cultural nuances of a bygone era. Being born and raised in West London Shaima feels it is time to connect back to her roots by remaking western pop music with a unique South Asian twist and to also give back to the community through development in the arts. In addition to this, Shaima wants to break the mould of being a young Muslim woman in the industry and to fight for the representation and empowerment of women worldwide.
Her latest single Green Eyes is about protecting yourself from negativity, hate and lies – to grow a thick skin and to flourish despite its ferocity– something Shaima has learned to do from a young age. As she says herself:
“this song is about how to deal with people hating on you. Really growing thick skin and not letting anybody take your truth away from you.”