Born in Sweden, raised in Germany, and now living between Paris and London, we spoke to Mags about her new single and EP of wonderfully crafted, dreamily melancholic, electronic-touched pop sounds.  

How did you come up with the name Mags On Earth?

I wanted a name that is a bit dreamy and story-telling. I think there is a story in the name of someone being on this earth for a while. What I do in my songwriting and video making reflects on my perspective and experience on this earth.

What artists have influenced your sound?

I take inspiration from artists who feel authentic and very in control of what they are doing. I also take a lot of inspiration from artists with an interesting visual identity, like they create a whole world of their own both sonically and visually. Some artists I listen a lot to include Lana Del Rey, Regina Spektor and BANKS.

What was the inspiration behind your new single?

‘Tulip Stone’ is about frustration, mundanity and longing. It’s easy to feel that nothing is ever enough, especially when individuality, youth and self-fulfilment are so hyped. The song deals with looking for connection and for something to happen. It idealises the big city life as a platform for new beginnings and freedom to reinvent yourself.

Tell us more about your EP – do you have a favourite track on there?

My EP ‘Girl in the City’ is about self-discovery. It’s very introspective in the sense that it’s much more about my relationship with myself than about relationships with other people. Lyrically it deals with pressure. Time pressure, pressure to be a certain version of yourself, pressure to make changes. The big city life is a big theme in my music. Big cities do something to me. Maybe I find the anonymity freeing. The tracks on the EP come with self-produced videos that also reflect a lot on London and Paris. I can’t really pick a favorite track, they have all been my favourite track at one point on different days.

What are your aims and hopes for 2019?

I’m going to start performing more live. In fact, I’m playing a show on the 4th of March at the Sebight Arms in London. I have another video coming out end of this month. I am also planning on releasing another EP later this year.

What were your favourite albums of 2018?

Meg Myers – ‘Take Me To The Disco’
JAIN – ‘Souldier’

If you could give one tip to any aspiring bands what would it be?

It’s hard to just pick one and I am still trying to figure so much out! But something I know by now is that patience and consistency are so important, because good quality often needs a long time to evolve. Figure out who you want to be before you involve other opinions telling you what they think works best for you, and listen to your gut when you make decisions.

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